SupplySide West 2015: Trends and Developments

SupplySide West was held October 5-9 in Las Vegas, NV at the Mandalay Bay Convention Center. The show featured 1,216 exhibitors and nearly 14,000 industry professionals from the food, beverage, dietary supplement, pet food, animal feed and cosmetics industries.[1] In attendance for the 2015 SupplySide West from Burdock Group were Dr. George Burdock, President, Ioana Carabin, Medical Director, Dr. Ray Matulka, Director of Toxicology, John Geisler, Director of Business Development, Amanda Roche, Marketing Coordinator, and Gina Radcliff, Controller.

The first official day of SupplySide West featured two educational tracks, Natural Products INSIDER and Food Product Design. Before event kick-off of the first sessions, Informa Media announced that they would be merging these two content brands into one brand in 2016 (you may have noticed that Natural Products INSIDER recently changed their logo). As they announced on their blog in June 2015,

Last year’s acquisition of VIRGO by Informa created the ideal timing for us to create a single comprehensive media brand to offer information and education on-demand when our events including SupplySide and the various global Vitafoods shows are not taking place. As a result, our INSIDER and Food Product Design brands will unite to create a comprehensive, global brand covering healthy ingredients and finished applications. By the start of 2016, this brand will be recognized as INSIDER, and will cover all the verticals concerned with healthy, innovative ingredients, including food, beverage, dietary supplements, sports nutrition and beauty.[2]

We expect to see interesting developments moving forward as the small, Arizona based Virgo team integrates with the global corporation, Informa Exhibitions.